Is Your Website Turning Customers Away
Another post in the web design arena, but for good reason. You can market all you want, but if your design, navigation, and content/sales process is poor, you’ll be wasting time and money on your marketing.
That doesn’t mean your website has to have all the bells and whistles. I’ve seen ugly websites do wonderful in their market for various reasons.
It means that your website has to entice and welcome your visitors to do just what you want them to do - your most wanted response per page.
What do you mean Joe?
Well, I was reading Fortune Small Business which is a good magazine by the way, and they do a feature each month to help transform a business. They bring in a few consultants/experts to analyze what the company is currently doing and how it can improve in various aspects of their operation.
They were recently doing a company in Columbus, Ohio which as you know is just an hour or so away from Dayton, Ohio. The first consultant brought up the company website - I didn’t get to see the website before changes were made.
Her first impression was that it was turning away customers because it was “too slick” or looked too professional. Was it nice looking? Sure, but the owners missed the point. Their site looked too much like a franchise or national company and as many business owners know, sometimes you don’t get the same care and quality (not always) with a large company than if you went with a family runned operation (again, I say not always).
Let me explain what I mean. I spoke previously that we had a plumbing issue. We hired a national chain only for the technician to upsell us for repairs that weren’t necessary because they make more money that way.
Instead we hired a small business who came out and charged us 33% less than the national chain would have for the same repairs. Now they have my business for life! This isn’t the only time this has happened and there are times that we’ve gone with national chains because the small business has lacked in customer service or other areas.
Point - You want your website to appear professional looking, but since your site is an extension of your company and you as a business owner, you want your site to portray the message that you are sending.
In this case it was the message of, we are a small, family operated company who will go above and beyond. They simplified their website and made their potential customers feel welcome and more apt to contacting them for products/services.
Does this apply to every business? In a sense it will, but more so for service businesses than anything.
Just some thoughts for you to consider.
Contact us to ask about our commission based programs or lead generation programs and don’t pay little to nothing upfront to get yourself established online!
To your success,
Joe Collinsworth
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment