Guerrilla Online Marketing
Let’s discuss Guerilla online marketing and reiterate many points that we have already made and will be making here and when we consult with you.
I was recently reading the great Guerilla Marketing book series by Jay Conrad Levinson - so all of this is from the updated Guerilla Marketing book and comes from a true marketing master.
“Online marketing presents guerillas with the marketing medium of their dreams - where the golden opportunity in interactivity blended with action, connectivity, targetability, community, and economy - if they go about things in the proper manner!
Guerilla online marketing, which is the true 40-trillion-pound guerilla if you learn how to tame it, encompasses:
- Postings on bulletin boards of special interest groups
- Audio and video postings
- Chat rooms
- Forums
- Blogs (like this one)
- Web Sites
The great strengths of the online medium are the interactivity mentioned, as well as involvement and the ability to provide as many details as your prospect wants.
Think of your site as a ’session,’ because people visit you and stay as long as they wish. And then they leave, but will they ever return?
Side Note: This is one key ingredient - making sure they return to you or you can follow up with them.
This all depends on the nature of your content and offers.
For successful guerilla online marketing you must equally emphasize eight elements:
- Planning
- Content
- Design
- Involvement
- Production
- Follow-up
- Promotion
- Maintenance”
There are a lot of strategies you can implement and most are very simple to use, but just like anything, to be successful it takes planning and action - in the correct way!We hope you enjoyed this portion -once it again it is just to hammer in the thoughts that the web is a powerful medium to promote your business and there are steps/actions that need to take place to succeed.
To your success,
Joe
Remember to contact us - infoatcollinsworthgroup.com for information on how our company can assist you with an online marketing attack!
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