Discount Florida Vacations
Discount Florida Vacations is my own pet project but one that fits well into how you can research and choose a market, generate content, and rank well for not only one but a range of keywords in the search engines.
I started this website a few years ago as a hobby. I really wanted to start a website as I saw a friend of mine generating a full time income from his own Internet business.
So, I did a bunch of research around a lot of topics I was interested in and I knew others loved as well. Travel was one of my top choices and seeing as Florida was the one place we visited many times throughout my life, it was the perfect choice.
Now, I threw out a lot of other ideas throughout the research. This was because the research was the key ingredient to the success I’m having today - many are surprised that number one the income I earn from this site is almost completely passive (I make money whether I work on it or not). And two it’s actually fun to work on it so I have turned my hobby into a money making venture.
Through extensive keyword research, passionate content generation, continuous improvement and learning, we have continually built this site into a force.
We have over 400 pages of content filled with information from us and other beach lovers. We have built strategic relationships with advertisers. We even rank quite high for a number of keywords - higher than some of the big travel sites - including our main keyword - Discount Florida Vacations! And this was all done part time!
Go to Google and type in discount florida vacations and at this writing we are #1 out of 13,900,000 websites. Just to give you an example of how we target keywords, we usually don’t want to mess with trying to rank quickly for keywords where there’s a search result of 2M plus.
How does this case study apply to local business? Easy - it just goes to show that we at the Collinsworth Group know what we’re doing. We don’t know everything about everything when it comes to the web because of the ongoing changes, but we are on top of what works and what doesn’t. Plus, we can guarantee success.
In fact, we have just signed on to assist a Cincinnati painting company to do lead generation, so we will keep you abreast of the results. We’ll show you how we’re setting that up, how we plan to generate leads ethically, and how you can benefit from this as well.
Also, be sure to read our other case studies!
To your success,
Joe
P.S. Don’t forget we do design work, branding, and other marketing consulting to ensure you are maximizing revenue dollars. This experience comes from a graphic designer, a digital designer, and an accountant/web expert - yes a nerdy family but we love it!!!
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