Online Marketing and Design Services
Here is a comprehensive list of the online marketing and design services the Collinsworth Group offers.
This list will certainly grow and is not all-inclusive as some clients will need customized packages that will be unique to their business.
This is why we don’t just list a price for each service or package - b/c our goal is to design our services so you maximize your Return on Investment!
Just know this. Whichever service(s) you choose to go with, we guarantee we’ll make it work for your business and online presence.
Search Engine Optimization
Now much of the below will entail this one topic. SEO, as it’s called, simply means that you develop and implement strategies online that will enable your website and various pages to rank on the first or second page in the search engines such as Google.
**Web Design:
So you have or need a website. You want it designed with a great look, easy navigation, a nice color combination, images, content, etc…Perhaps you need a secure login area, member only area, forms set up, streaming video, audio, custom headers, logos, and other advanced features?
Bottom line is you want to make life for your visitors simple as they won’t stick around if you don’t.
These are all online marketing and design services we can certainly do for you. We have an experienced team of people who can systematically help you design your site for maximum potential. We say potential because this is the start as you’ll need to consider some or all of the below services to kick start your site into gear and cranking out customers.
We offer critiques, face lifts, landing pages, graphics work, and full design services that will enable you to not only gain but keep visitors happy and therefore turn them into customers.
**Keyword research:
Other than selecting a niche & designing your site, this is where we begin for online marketing purposes. You see potential customers will use various search terms to try and find your service or product.
The beauty is that you don’t have to guess at this as there are tools available that give you all the information you need to determine whether you have a chance to even rank high for a given term and if people are even using it to find you.The problem is most that we have seen wonderfully designed sites with poor keyword choices.
Overall choosing the right keywords will ensure you are found among the sea of websites for given terms - the great part again is that you will have an advantage by knowing the right and wrong keywords to use - therefore getting more customers because you are found easier!
**On page SEO:
When you have selected your keywords there are places on your pages that you want to place your chosen keywords so your site is optimized for exposure by both the Search engines and customers.
Without getting technical, you want to have a good title, description, keyword selection, plus place your keywords in certain places within your articles/content. This doesn’t have to be fancy but is a critical point.Why? Because with good on page criteria, you will be found easier and have a better chance of ranking on the first or second page of the search engines.
**Link Building:
Some experts we have learned from say that currently this is the one of the best ways to generate exposure for your site. Many of the sites that develop top rankings have a ton of in-pointing links from other sites and sources to their keyword driven pages. This is done a number of ways and each of these services we can perform: article writing, link exchanges, directory submission, video submission, RSS, social networking, and other online marketing and design services & tactics to build in-coming links to your site that we can discuss upon consultation.
What does this do? It builds credibility to your site. You become the authority which means that the technology that ranks your website will think you know what you’re doing. The search engines job is to make sure that the most relevant sites are found when it comes to various terms. You want to be high on the list.
For example, my site www.discount-florida-vacations.com, ranks number one at google for a number of search terms because google believes it is the authority for a variety of topics.
**Video Production & Social Marketing:
This is an area of the web that has grown by leaps and bounds and can have a dramatic impact on your website results. This doesn’t have to be a major production, however there are certain things that you’ll want to do to ensure a great video.
Also as social marketing and networking have evolved, we can spend time developing a strategy to get you out there in front of your target audience in an effective way.The benefits of doing this is added exposure and getting right in front of your target market while having fun - most of this done for little to no money!
**Content Generation:
This entails a number of areas including both writing articles and sections for your website, consulting on your current content, and generating articles to submit outside your website.The outside sources include press releases, article submission, email writing, writing reports and e-books, and other forms of writing that will assist in getting your website exposure.
This is a must when it comes to online marketing and design services. Why? Because your content pre-sells visitors who you want to turn into customers. You have your knowledge and sales funnel working for you 24/7.
**Joint Ventures:
Joint ventures in the offline world of working with other businesses to help you get clients. Perhaps you find a company that compliments your particular product or service.
For example, you are a gym who offers personal training, but you know your clients need yoga, perhaps martial arts, massage, etc. These are joint ventures where you set up a deal with other businesses to share clients.We can assist in helping you tap those markets and potential relationships.
**Pay per click:
If you’ve ever gone to Google or Yahoo and seen the sponsored links, then those are businesses who pay for this service. They pay a fee whenever someone clicks on their link. This sounds simple and a very quick way to generate traffic to your website, but there are tricks to this so you don’t spend a fortune on traffic that doesn’t result in customers. Let us handle the the set up and management of this for you.
**Landing pages:
A landing page is set up to capture leads. Similar to our lead generation however we set this up for you to capture and manage your own leads as they come in. There is a technique to this that will either bring in more customers than you can handle or none at all.
**Lead Generation:
Forget doing it yourself and let us handle this service for you. You only pay when we generate a lead and the cost is all on us!! Now that is cost effective if you ask me. If you are happy with the lead generation method we create, you can even takeover the site for yourself and generate leads on a consistent basis.
**Email marketing & Management:
This is the bread and butter of many on the web. Email marketing can be the key to your success and one area that is so overlooked it’s ridiculous. Stay in touch with your clients and build more credibility.
Let them know of specials. Keep your business in their minds ongoing. Get them to come in a pay for your product or services. Give them reasons to never go to your competition. And more!
**Affiliate Marketing & Management:
This is an advanced tactic that isn’t right for most local businesses, but if the situation is right, we will certainly discuss this strategy.
**Digital Product Development:
Perhaps you are an expert in your area and are tired of having to work more and more for more money. As some experts put it, there is a difference between a self-employed who is the business and those who can serve more people by turning their knowledge into products to help more people.
For example, you are a financial planner who is an expert at generating business. Perhaps struggling financial planners would love to know your secrets? You could develop courses and products to teach them just that. Oh and your profit margins are unbelievable!
**Testing, Tracking, and ROI:
You should be doing this in all of your marketing efforts, both online and off. If not you will never know what is working and what isn’t so you can focus your expenses in the right direction.The great thing about the web is that this is easy to do with split testing, software (both free and paid), and determining your return on investment is critical. Otherwise you’re just throwing money at your advertising hoping something works, yet you don’t know which campaigns do and which ones don’t.
I’ve seen this done as simple as putting an excel spreadsheet together with a listing of all ad mediums (paid and free - i.e. referrals), cost, and when someone comes in they are asked for their information and how they heard about the company. Then it is logged into the spreadsheet per day. At the end of the month the spreadsheet is analyzed based on where they came from, if they became clients/customers, and what marketing efforts did/did not work.
**Full-fledged Webmaster:
Hiring someone on full time to manage all of the above is sometimes a necessity. Similar to a monthly retainer, you can pay us a fee each month and we’ll guarantee a certain amount of marketing work done each month for an arranged period of time.
**Offline Design, Logos, Etc:
We can also assist you with the designs of all your branding and marketing needs. This is another key component to a company’s success and how people view you and whether or not they choose you.
Don’t skimp on this as we have award-winning experts who will put together a look that you will certainly be happy with.For instance, we may do a critique and face lift of your current website, content generation, article writing, press releases, pay per click advertising management, testing and tracking, and email marketing for a six month time frame.
This will leave you to run your business while your online marketing and design services are handled by our company. Thereby creating new business and managing existing relationships hands off.
**Niche, Competition, Keyword Reports:
If you are on a budget or plan to have someone in house/yourself do the marketing and design work for your website, then we can still be of assistance. We have tools that cost money that perhaps you don’t have access to. We also have an experienced team that can devote time to researching a niche, keywords, compeition, and more. We can gather information for you and sell it to you at a very low cost.
How do you know which online marketing and design services to pick and which ones are right for your situation?
You contact us!
Bottom line is we’ll work directly with you to develop the right strategy for your company’s online needs.
We feel that each client is unique and in order for us to give you the perfect solution, we have to meet and make sure you are getting the most bang for your buck.
We could throw up packages, but unless you understand each of these services, that will mean nothing as you won’t know exactly what you’re getting.
So, contact us today, to discover how our online marketing and design services can generate business for you - at cheaper costs!!!
To your success,
Joe Collinsworth
