Best Ways to Approach Marketing Online
I was reading through some great information the other day and thought I’d share.
In setting up a web marketing strategy many get lost by the sea of ways to do so. Some just have no clue where to start and sometimes even experts have to get back to the basics.
Below is a great list of ways to promote your website and local business and reasons why…
1. Focus on Google Adwords first. Why? Because it’s instant and you are able to test and track results very quickly.
2. Search Engine Optimization. This takes time. For some not too long, but as you build/strategize your online marketing efforst, you’ll certainly be thinking SEO.
3. Other Pay per click. There are great mediums for advertising that don’t cost a fortune. Those can include Yahoo, MSN, Facebook, and other social networks, as well as local ways aside from the yellow pages.
4. Email Marketing. This is something every business can implement even without a website. Everyone uses email nowadays and you’d be amazed at the results. Some marketers online make millions just from the email lists they control.
5. Affilate marketing. This isn’t for everyone, but if your business is looking to go for a bigger pond such as nationally or global then utilizng affiliates can be huge.
6. Press Releases. PR and exposure are amazing ways to generate buzz for your business. If done right or even half right, PR can be a great way to exponentially grow your company.
7. Direct Mail. Done online and offline direct mail has proven to create amazing results.
8. Print Advertising. When it’s all said and done you should still consider print unless it’s not creating a solid ROI.
Your marketing strategy doesn’t have to be complicated. Just consisent and you must test your marketing to ensure you are getting the results you desire. Every CEO/owner of a company needs to be involved in their marketing.
In Dayton, Ohio you will hear a lot about a Heating and Cooling company who is marketing all over the place. I won’t name names, but they are also a client of the CPA firm I work with.
When all other companies are lowering costs and cutting back, this company knows it must hit it hard with letting folks know who they are and that they are not afraid to spend money on their marketing. Trust me it’s paying off!!
To your success,
Joe Collinsworth
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