Are You Paying Too Much for Website?
As a consultant both in finance and web work I can’t tell you how many invoices I’ve been seeing where companies are paying an arm and a leg for their web design, web management, web marketing, and other services.
I came to a conclusion: that either there is a huge need for this type of work and finding quality professionals to do the job is tough and/or companies buying these services and products have no clue what they’re paying for.
Unless you need custom work done which is sometimes the case or full time management, lots of space, and other criteria, then these costs shouldn’t be in the tens of thousands of dollars.
In fact for about 80% of the businesses who compete locally especially shouldn’t spend more than a few hundred to a few thousand for selective services. Now this will vary on all levels, but for instance, I saw a company charging thousands of dollars to simply do website updates that weren’t going to be that complicated or time consuming.
In fact I spoke with a therapist who was sold at a seminar on a business package that involved all this for $50,000 for a year. For what he needed this was astronomical. He ended up paying someone $25,000 which was still high, but we’ll see just what this person handles for them.
My point with all this is that you shouldn’t just shy away from the Internet, marketing, or design efforts if someone comes in and quotes you a bundle.
One of my clients was considering paying a few hundred dollars a month for a service they were already paying for - this would’ve been in addition. I did it for much less because it only took a few minutes to implement and automate for them with checks/updates from time to time.
So, when planning your design and marketing strategies, be sure to consider multiple quotes or finding someone who you could even hire on a retainer that would do more quality work and be more available to take care of your needs. It’s these entrepreneurs and contractors who are hungry for your business.
To your success,
Joe Collinsworth
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